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Amraa Purity

WE HAVE
PURITY.

At the HEART of EVERYTHING WE DO, is PURITY with HEART.

Amraa Founder
- Lavanya, Founder

ANOTEfrom ourFOUNDER.

"Hello, I'm Lavanya, founder of Amraa."

Amraa began in a home kitchen, not a boardroom. It was born from a simple need: products that I could trust for my own family—honest, effective, and pure.

From day one, I've been hands-on with every formulation. What excites me most is creating skincare that is not just a routine, but a ritual of goodness for people and the planet.

At the HEART of EVERYTHING WE DO, is PURITY with HEART.

Amraa Experience

HIGH PERFORMANCE
botanicals.

Our formulations are where traditional wisdom meets modern science. From our Ashwagandha-infused anti-aging serums to our cold-pressed ritual oils, every product is a testament to our commitment to high-performance, clean beauty. We don't just create products; we craft solutions for your most demanding skin concerns.
Amraa Experience

THE RITUAL
of GOODNESS.

Skincare at Amraa is a sensory journey. Our BrewGlow body scrubs and LushMist toners are designed to transform your daily routine into a spa-like ritual. We focus on textures that delight and aromas that calm, ensuring that every touch-point with our products nourishes both your skin and your soul.
Amraa Experience

PURELY sourced
POTENT results.

The purity of our products starts in the soil. We partner with local farmers to source the highest grade of Saffron, Kumkumadi oil, and rare botanicals.

By keeping our supply chain transparent and ethical, we ensure that every bottle of Amraa delivered to your doorstep contains the freshest, most potent ingredients nature has to offer. Every drop is crafted to honor your beauty and the earth.

OurJOURNEYSO FAR.

Our Journey TimelineOur Journey Timeline

RECOGNIZED for PURITY.

IMAI D2C award for best content marketing strategy.

Recognized for excellence in storytelling and customer engagement in the Direct-to-Consumer space.

D2C AWARDS

4 times winner of Nykaa Femina Beauty awards.

Consecutive wins at India's most prestigious beauty platform for product efficacy and innovation.

NYKAA

Tira’s Vogue Beauty & Wellness Honours.

Honoured by Vogue for bringing world-class wellness and clean beauty rituals to the global stage.

VOGUE

afaqs! Marketers' Excellence awards 2025.

Awarded for marketing excellence and brand building in the competitive beauty landscape.

AFAQS!

Global Conscious Beauty Award 2024.

Celebrating our commitment to sustainability, ethical sourcing, and conscious consumerism.

IMAI D2C award for best content marketing strategy.

Recognized for excellence in storytelling and customer engagement in the Direct-to-Consumer space.

D2C AWARDS

4 times winner of Nykaa Femina Beauty awards.

Consecutive wins at India's most prestigious beauty platform for product efficacy and innovation.

NYKAA

Tira’s Vogue Beauty & Wellness Honours.

Honoured by Vogue for bringing world-class wellness and clean beauty rituals to the global stage.

VOGUE

afaqs! Marketers' Excellence awards 2025.

Awarded for marketing excellence and brand building in the competitive beauty landscape.

AFAQS!

Global Conscious Beauty Award 2024.

Celebrating our commitment to sustainability, ethical sourcing, and conscious consumerism.

IMAI D2C award for best content marketing strategy.

Recognized for excellence in storytelling and customer engagement in the Direct-to-Consumer space.

D2C AWARDS

4 times winner of Nykaa Femina Beauty awards.

Consecutive wins at India's most prestigious beauty platform for product efficacy and innovation.

NYKAA

Tira’s Vogue Beauty & Wellness Honours.

Honoured by Vogue for bringing world-class wellness and clean beauty rituals to the global stage.

VOGUE

afaqs! Marketers' Excellence awards 2025.

Awarded for marketing excellence and brand building in the competitive beauty landscape.

AFAQS!

Global Conscious Beauty Award 2024.

Celebrating our commitment to sustainability, ethical sourcing, and conscious consumerism.

Amraa Discovery

TheJOURNEY
AHEAD.

Amraa